Privacy policy
Last updated: 16/09/2026
INTRODUCTION
Welcome to the privacy policy of Cambridge Cognition Limited (company number 04338746) with registered office at Tunbridge Court, Tunbridge Lane, Bottisham, Cambridge, Cambridgeshire, CB25 9TU (“CC”).
This privacy policy is issued on behalf of the CC Group, so when we mention “we”, “us” or “our” in this privacy policy, we are referring to the relevant company in the CC Group which will be the controller for your data and responsible for processing your data.
We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you how we look after your personal data and tell you about your privacy rights and how the law protects you.
IMPORTANT INFORMATION AND WHO WE ARE
- PURPOSE OF THIS PRIVACY POLICY
This privacy policy gives you information about how we collect and use your personal data when you engage with www.cambridgecognition.com, (this “Site”); www.bibliography.cambridgecognition.com (the “Bibliography”); and any personal data collected through the activities described in this Policy.
This Site is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
THE CONTROLLER
We are the controller and responsible for your personal data we collect as set out in this privacy policy. If you have any questions about this privacy policy, including any request to exercise your legal rights (paragraph 9), please contact us using the information set out in the contact details section (paragraph 10).
2. THE TYPES OF PERSONAL DATA WE COLLECT ABOUT YOU
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this Site.
- Profile Data includes your username and password, your research areas, topics of interest, preferences, feedback and survey responses.
- Usage Data includes information about how you interact with and use this Site and our products and services.
- Marketing and Communications Data includes your preferences in receiving marketing communications from us and our third parties.
We also collect and use share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with this Site to help improve the Site and our service offering. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
Your interactions with us. You may give us your personal data (such as Identity, Contact, Financial and Marketing and Communications Data) by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- visit our Site;
- engage with us on social media;
- take part in our marketing events, conferences or webinars;
- subscribe to our newsletters or publications;
- Enquire about our products or services;
- enter a competition, promotion or survey;
- request marketing to be sent to you; or
- give us feedback or contact us.
Automated technologies or interactions. When you use the Site, Bibliography or digital content from Cambridge Cognition we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.
Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
- Technical Data from the following parties:
- analytics providers;
- advertising networks; and
- search information providers.
- Identity and Contact Data from publicly available sources.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
4. HOW WE USE YOUR PERSONAL DATA
The law requires us to have a legal basis for collecting and using your personal data. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer or supplier experience (or those of a third party). We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Legal obligation: We may use your personal data where it is necessary for compliance with a legal or regulatory obligation we are subject to. We will identify the relevant legal obligation when we rely on this basis.
Consent: Generally, we do not rely on consent as a legal basis for processing your personal data unless we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter or agree to us sending direct marketing communications to you via email or text message. You have the right to withdraw consent at any time by contacting us.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
To manage our relationship with you which will include: | (a) Identity | (a) Performance of a contract with you |
To enable you to take part in events or competitions and complete a survey | (a) Identity | (a) Performance of a contract with you |
To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, security, support, reporting and hosting of data) | (a) Identity | (a) Necessary for our legitimate interests (for running our business, provision of administration and marketing services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
To deliver relevant Site content, resources and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity | Necessary for our legitimate interests (to study how clients use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our Site, products/services, customer relationships and to measure the effectiveness of our communications and marketing | (a) Technical | Necessary for our legitimate interests (to define types of clients for our products and services, to keep our Site updated and relevant, to develop our business and to inform our marketing strategy) |
To send you relevant marketing communications, including updates about our products and services, invitations to events, and access to research content and to tailor these communications based on your interests and interactions with us. | (a) Identity (f) Marketing and Communications
| Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business) |
To carry out market research through your voluntary participation in surveys | (a) Identity | Necessary for our legitimate interests (to study how clients use our products/services and to help us improve and develop our products and services). |
Marketing Communications
We may use Identity, Professional, Contact, Technical, Usage, Profile and Marketing and Communications Data to form a view of which products, services, content and events may be relevant to you or your organisation.
We may send professionally relevant information about:
- our products and services;
- scientific and industry content;
- webinars and events;
- publications and case studies; and
- company news.
Where we use personal data obtained from professional or publicly available sources, we will only do so where we have assessed that the use is fair, lawful and within the reasonable expectations of the individual.
Third party-marketing
We will not share your personal data with any third party for their own direct marketing purposes without asking for your express consent.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us via the details set out in paragraph 10 below.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes, for example relating updates to our Terms and Conditions or checking that your contact details are correct.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data where necessary with the following parties for the purposes set out in the table in Section 4 above:
Internal Third Parties (as set out below).
External Third Parties (as set out below).
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Internal Third Parties
Other employee of companies in the CC Group who provide services or undertake leadership reporting.
External Third Parties
Service providers acting as processors who provide IT, technical, system administration, marketing and other services, Professional advisers acting as processors or joint controllers, including accountants, lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
6. INTERNATIONAL TRANSFERS
Whenever we transfer your personal data out of the UK either to overseas companies in the CC Group or certain service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:
We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data.
We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Addendum to the European Commission’s standard contractual clauses for international data transfers.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. DATA RETENTION
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see Section 9 below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
We retain personal data used for marketing purposes for as long as we have a legitimate business relationship with you or until you withdraw consent. We periodically review and remove inactive contacts in line with our data retention policies.
9. YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see the glossary below to find out more about these rights:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object. You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see Opting out of marketing in paragraph 4 above for details of how to object to receiving direct marketing communications).
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, you can contact us via the details set out in Section 10 below.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. CONTACT DETAILS
If you have any questions about this privacy policy or about the use of your personal data or want to exercise your privacy rights, please contact us in the following ways:
If you are in the UK, please contact our DPO using the details below:
Email: [email protected]
Telephone: +44 (0) 1223 810750
Write to: Cambridge Cognition Ltd, Tunbridge Court, Tunbridge Lane, Bottisham, Cambridge, Cambridgeshire, CB25 9TU.
If you are located outside the UK and within the EEA, please note we have appointed the Prighter Group with its local partners as our EU Privacy Representative – to contact them, please visit the following website: https://prighter.com/q/16465893226.
11. COMPLAINTS
If you have concerns about how we have collected or used your personal information, you have the right to make a data protection complaint directly to us.
Please contact us using the details set out in this Privacy Policy. We will acknowledge receipt of your complaint within 30 days and will take appropriate steps to investigate and respond to your concerns without undue delay. We will keep you informed about the progress of your complaint where appropriate and will explain the outcome of our investigation.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters. Further information about how to raise a complaint with the ICO is available at www.ico.org.uk.
The ICO will generally expect you to have raised your concerns with us first so that we have an opportunity to investigate and respond.
12. CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES
We keep our privacy policy under regular review. This version was last updated on the date set out at the front.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
13. THIRD-PARTY LINKS
This Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.
